Banners come in all shapes and sizes but which sizes are best for your display? Choosing banners correctly can make the difference between an average display and an amazing display, a display that will highlight your brand in the best light possible. Using varying sized banners will create dimension and depth that will draw people into your business and put your brand miles in front of the competition.

In this post, we take a look at the different sizing options and how they can be used to maximise the visual appeal of your business
The Media Wall
The media wall is usually the …

For the most part, a banner isn’t a permanent fixture. They’re largely used for events outside the office, but even inside your business premises, they’re hoisted in the morning and locked away at night. If your office is fully secured, you might have some banners consistently positioned in your lobby or reception area. But even these are occasionally stored when your office cleaners arrive, or when you close for the holidays.

These banners are generally viewed from a distance. You might see them suspended on ropes above the highway, or mounted on billboards and event dais, so they look about the …

Choosing the right colours for your banners plays an integral role in the marketing of your business.  Your banners are tools to draw potential customers into your exhibition display. It’s important that you get your colour scheme right. The banners should reflect your brand and create an exciting and inviting display.

Coloured banners are more than just eye-catching tools to promote your business. Did you know colours can evoke an emotional response and affect the way people perceive their environment? Certain tones evoke physical and mental responses when viewed.

Colour is an integral part of the visual representation of your brand and …

Running an event can get really stressful. You want to engage as many people as you can and convince them to give you their contacts, so you can follow up. On a good day, you’ll make lots of sales at the venue. But even if you don’t, you’d like to gather a database of leads you can chase later. All this depends on the number of guests you receive, whether it’s attendees at a press conference or visitors to your booth. These guests fall into several segments.

There could be dignitaries or media professionals, who got personal invites. They might be …

Promotional banners are a key part of any organisation’s marketing strategy. There are lots of different kinds, and each serves a particular function. They might identify your brand, provide contact details, or show support for a given cause. Fabric banners are the most popular variety, and they’re made of vinyl, polyester, or canvas/khaki. On occasion, buntings might be made from a cotton blend. At the most basic level, vinyl banners can be used and re-used for between two and twelve years. Polyester has a shorter lifespan, about a year or two. Of course, the frequency and location of your banners …

A banner is a long strip of clothing that has a slogan or design, carried in a demonstration or procession or hung in a public place. Banners are commonly used by organizations for marketing during exhibitions and corporate events. There are different types of banners used for the different purposes and some are preferred to others. Some people prefer to utilize retractable banners while others prefer pull-up banners. Retractable banners are roller banners which stand on their own. They display information on their forefront and are handy in displaying engaging messages. A pull-up banner on the other hand is one …

One of the things that is most taken for granted at an event is your promotional banners. It’s not they’re unimportant. They’re just such a crucial element, so everyone will assume someone took care of it. And in such cases, you may get all the way to the venue before your realise no-one double-checked the pull-up banners. So now you’re ready to set up your booth and you realise your banners are damaged, or that you don’t have enough.

As a basic rule of thumb, you should have at least three of every banner type. Assuming your booth is freestanding …

To the average consumer, the distinctions between banner types are muddy. They may come in saying they want a ‘big banner with lots of colours and wheels’. That’s often the extent of their familiarity. Many of our customers aren’t aware of sizing options or what would work best for them, and we’re okay with that. We dig deep into this industry so you don’t have to. When you come to Display Systems, we can recommend the best fit for you and give you a good price too. Determining your ideal banner depends on a few things.

We’ll need to know as …

Summer is almost here and that’s the time everyone is out and about at so many new outdoor events – music festivals, fairs, fetes, trade shows, expos, country shows, sporting events and so much more. No matter your reason for being there – advertising a business, selling merchandise, selling and promoting your own service or product, you need a place to trade.
Portable banners are a handy and flexible marketing tool that you can take with you anywhere. Your stand or area should attract the eye of passers-by from close up AND from a distance. It’s your way of getting your …

When it comes to a successful business, a lot of that success is based on how well your customers know you. If customers don’t know about you, you won’t be successful. Customers gravitate to the businesses they know and love, the ones that are visible.
Attending an outdoor expo is a great way to get out there and let people know about you.
Expos and trade shows are just a few ways you can promote your business, your brand or your product and services. They are also the perfect way to interact and engage with your target audience face to face. Those …