In an online world it can be easy to get seduced into thinking that you should be putting all your advertising into online channels AdWords, Facebook, Instagram but are you forgetting your traditional advertising channels in a quest to œbe more relevant?
While theres no denying that advertising has developed some very interesting new channels in the past decade or so, marketing remains something that we need to address across a number of different ways. So what are the benefits of outdoor advertising?
Visibility for passers by
Outdoor advertising outside a store should be a no brainer. A bold sign, a colourful flag …