When it comes to a successful business, a lot of that success is based on how well your customers know you. If customers don’t know about you, you won’t be successful. Customers gravitate to the businesses they know and love, the ones that are visible.
Attending an outdoor expo is a great way to get out there and let people know about you.
Expos and trade shows are just a few ways you can promote your business, your brand or your product and services. They are also the perfect way to interact and engage with your target audience face to face. Those who are attending an expo are interested in learning about you, learning about the products and services you provide, after all, why would people attend expos if they are not interested in what you, and other businesses have to offer.
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Expos are a great way to gain sales and leads – assuming you use this chance to advertise effectively.
* You need to attract attention to yourself, you do this through using portable banners, giveaways, prize drawings, brochures, flyers and other elements such as interactive touch screen displays. This way your audience can find out more about you, you need to make your booth entertaining and fun. Engaging elements generate a higher volume of traffic. When it comes to portable banners, you can use a few as a backdrop at the back of your display, and definitely 2 at the front in the corners facing in opposite directions. People at expos don’t all walk one way, so with your portable banners facing in each direction you are guaranteed to catch people’s attention. If your booth is not against a wall, or isn’t backing onto another business, you can always place two portable banners behind you, this allows people to see you from a distance. Anything from 4 – to 8 portable banners are needed for an expo or display.
* Do some research before the expo, sort out which expos are appropriate for your marketing and sales goals. Exhibiting at expos can be costly, you need to research and gauge which expos will give you the best return on your investment.
* Set objectives for yourself.
* Advertise your upcoming attendance, this can be through direct mail, e-mails, on your website or social media sites. If you are planning to hold a prize draw/competition announce that too and let everyone know where they can easily find you on the day.
* A contest is a great way to draw people to your booth, choose a prize that relates to your business, product or service, it’s a great way to win prospective customers.
Be prepared, bring a good amount of supplies with you on the day so you don’t run out of business cards, brochures or flyers. If you have other staff with you, before the expo opens remind them to interact and engage with the attendees, and ensure they are knowledgeable about your product or service.
