We live in a rapidly changing world, and successful companies must maintain their edge to reach new customers and maintain current ones. However, even as the globe goes digital, and despite doomsday predictions, analogue advertising continues to remain relevant. Even with internet access spreading to remote regions, people are still buying newspapers and glossies, and staring at highway billboards and banners.

Still, to stand out from the ocean of mediocre print work, it’s crucial to continually come up with new technology and more effective ways of not just catching a customer’s eye but also converting them into a purchase, preferably a …

Your promotional display requirements will depend on the brand imaging, location, and visual language you wish to display to attract and hold potential customers at your promotional booth. Promotional banners have many different uses and come in a range of shapes and sizes that will help present your product at the forefront and stand out from the crowd.
When pre-planning and designing your POS display or exhibition display, always keep in mind the overall aesthetic and message, and how you and your brand would like to perceived by the general public. A great display needs to be informative, eye-catching, …

Setting up an exhibition that incorporates the image and message of your brand is crucial as in that instant, a potential customer can make a decision based on the aesthetic appeal of your promotional booth. This is why careful consideration must be taken when choosing the right aesthetic for your brand.
There is a myriad of promotional banners and media walls available, and they vary in shapes, sizes, and styles. The task of choosing the right one for your brand can be tricky. Flag or banner stands? Banner stands or flags? When choosing between these two options, some considerations must …