Summer is almost here and that’s the time everyone is out and about at so many new outdoor events – music festivals, fairs, fetes, trade shows, expos, country shows, sporting events and so much more. No matter your reason for being there – advertising a business, selling merchandise, selling and promoting your own service or product, you need a place to trade.
Portable banners are a handy and flexible marketing tool that you can take with you anywhere. Your stand or area should attract the eye of passers-by from close up AND from a distance. It’s your way of getting your message out there, your portable banner gives you the chance to say something about your brand and the graphics are there to show what it is you have to offer.
Is your message outdated? Is your portable banner written in *winter colours*, would your message be better in bright bold colours to reflect summer fun? Bold blues, whites, yellows and green. Is your banner going to fade into the summer sun looking old and dated? If it is, it’s time to update your portable banners.
Also Read This: How many portable banners do I need to bring to an outdoor expo?
You need a stand that attracts the eye, gives customers information, looks professional, and could be used for both indoor and outside events. When advertising outside you also need shelter – for your own comfort, and for those who stop by. No one wants to stand out in the hot sun discussing your product or service, so if you haven’t already, consider an advertising marquee to go along with your portable banners and complete the whole package. This way your advertising is also providing shelter, some welcome relief from the sun (or rain).
You also want your stand to be easy to set up and pull down, there is nothing worse than spending the day in the sun and fresh air and having to take an hour to pull everything down and pack everything away. Portable banners are fast to put up and simple to put down and pack away.
If you are advertising this summer remember that you want to make sure you have all your large format products, banners, marquees, adsails, adwings, flags, etc. manufactured in materials tough enough to withstand the summer sun, you don’t want any of your advertising fading half way through the season.
Advertising in summer is fun, out in the fresh air, the longer days, meeting new people, gaining new customers, you need your advertising to reflect that sense of fun that is summer. If your advertising is suited to colder in-door weather, now is the time to have your designer look over your banners and give them a freshen up for summer. Order some new summer ready banners and advertising materials today.