In an ideal world, the superior brand would always win. Unfortunately, the market is saturated, and there’ll always be someone claiming to do what you can – but cheaper. The challenge is to get customers to notice you and give you a few moments of their time. Then, once you have their attention, you can demonstrate why your product or service is better than the rest. At public events (or even exclusive invite-only scenarios), portable banners are your first port of call – with social media close behind. Let’s explore some ways you can catch your prospects’ …

There’s only so much you can do with indoor expos. You have limited room, and you don’t want your stand to be too cluttered. The expo hall will be full of people, and between the noise, crowds, and bustling activity, your customers may feel hemmed in and need to step out frequently. You want your stand to be light, airy, and soothing, so they’ll spend more time in it. This could mean using fewer banners and leaving more open space.
Depending on the set-up you select, you could use three to four banner types. You want a media …