Running an event can get really stressful. You want to engage as many people as you can and convince them to give you their contacts, so you can follow up. On a good day, you’ll make lots of sales at the venue. But even if you don’t, you’d like to gather a database of leads you can chase later. All this depends on the number of guests you receive, whether it’s attendees at a press conference or visitors to your booth. These guests fall into several segments.

There could be dignitaries or media professionals, who got personal invites. They might be …

Promotional banners are a key part of any organisation’s marketing strategy. There are lots of different kinds, and each serves a particular function. They might identify your brand, provide contact details, or show support for a given cause. Fabric banners are the most popular variety, and they’re made of vinyl, polyester, or canvas/khaki. On occasion, buntings might be made from a cotton blend. At the most basic level, vinyl banners can be used and re-used for between two and twelve years. Polyester has a shorter lifespan, about a year or two. Of course, the frequency and location of your banners …

A banner is a long strip of clothing that has a slogan or design, carried in a demonstration or procession or hung in a public place. Banners are commonly used by organizations for marketing during exhibitions and corporate events. There are different types of banners used for the different purposes and some are preferred to others. Some people prefer to utilize retractable banners while others prefer pull-up banners. Retractable banners are roller banners which stand on their own. They display information on their forefront and are handy in displaying engaging messages. A pull-up banner on the other hand is one …

One of the things that is most taken for granted at an event is your promotional banners. It’s not they’re unimportant. They’re just such a crucial element, so everyone will assume someone took care of it. And in such cases, you may get all the way to the venue before your realise no-one double-checked the pull-up banners. So now you’re ready to set up your booth and you realise your banners are damaged, or that you don’t have enough.

As a basic rule of thumb, you should have at least three of every banner type. Assuming your booth is freestanding …