Out of sight out of mind is a common saying among marketers. Effective marketing relies on constantly displaying products and services to potential clients. More than show what you offer, marketing creates a desire to purchase. Therefore, an effective marketing tool must drive sales. However, not all marketing options directly influence sales. Some strengthen the brand of a company to the extent where clients are compelled to make purchases without any product necessarily going up on display. An effective marketing tool must be compelling, visible and cost-effective. Although there are several marketing display options, some have been tried and tested. …