Have you found that your display system advertising doesnt seem to be *working* anymore?
Perhaps its time to re-do your advertising with something bigger and better to get your customers back. Signage can get boring over time and your customers may be feeling like you just dont have anything new and exciting to offer
Banner advertising is the key to attracting customers and selling your products, if you think its time to update, you need to have a clear plan for your display.
Your banner should “
o Play a part of your coordinated sales strategy
o Communicate information to your customers effectively
o Tell a visual story
o *Speak* …
With the popularity of online shopping and technology, in-person shopping volumes have fallen steadily the last several years. For both brick and mortar businesses and businesses that promote themselves at trade expos, presenting ones products and services in an attractive, straight-forward and engaging fashion is key.
For retail businesses, your display system is an integral component of creating an inviting space for your customers. But more importantly, your display system shepherds customers through your space in order to maximise in-shop sales. The display system that you go with depends on factors such as your target demographic, the amount of traffic your …
When it comes time to design your banner it might be a bit difficult to come up with ideas if youre not a graphic designer yourself. There are a lot of people out there that think that they can come up with a great colour scheme and design only to have it look like the work of a ten year old!
If you dont want to employ the services of a professional graphic designer and want to give designing your own banners a go first, then read our quick guide to getting tidy, attractive results.
What colours to choose? If you dont …
It seems like there is another exhibition on every week! Each year, we see more and more exhibitions coming on the scene from all industries. And they are both great fun to attend, and brilliant networking and lead generation activities if done correctly. So, with a sea of exhibitions to attend and represent your business at, just how do you pick which ones that you are going to have a stand at?
Heres our guide to picking which exhibitions to attend.
Cutting edge of the industry
Is the exhibition that youre looking at on the bleeding edge of the industry? Or is it …
In an online world it can be easy to get seduced into thinking that you should be putting all your advertising into online channels AdWords, Facebook, Instagram but are you forgetting your traditional advertising channels in a quest to œbe more relevant?
While theres no denying that advertising has developed some very interesting new channels in the past decade or so, marketing remains something that we need to address across a number of different ways. So what are the benefits of outdoor advertising?
Visibility for passers by
Outdoor advertising outside a store should be a no brainer. A bold sign, a colourful flag …
There are many events held all around Australia just like Sydneys famous City To Surf. Today a lot of businesses are tapping into this market and using outdoor temporary signage to get their name out there.
One of the best ways to draw attention to your business is by using custom pull-up banner. Some of the reasons businesses and corporations are opting for pull-up banner style advertising includes:
It displays your brands name
If you want the name of your business or product promoted clearly to your audience a pull-up banner is useful. The right designer knows exactly how to design your tent …
Portable banners are a great marketing tool for your business and are perfect for those who do a lot of presentations, workshops, trade shows etc. Portable banners are perfect for anyone who does a lot of presentations and wants to recruit new staff or a charity trying to get your message out there, using a portable banner gives you the chance to highlight your brand or product, bring home your message or to just provide additional information to an audience.
There are many good reasons to use a portable banner “ here are just a few “
Portable banners are so …
It can be challenging to stand out in an increasingly competitive marketplace. Customers are bombarded with more marketing messages than ever. How can you ensure that your company will be the one that they choose? It all begins with messaging and proper positioning of your brand. Promotional banners and flags can be a great way to raise brand awareness and reach for your profitable share of the market.
Types of Promotional Banners
Promotional banners can come in a variety of styles and materials which can be modified for use in multiple …
Choosing to hold exhibits at the right events or tradeshows which will obtain most benefits for your business will be a major contributor to your return on investment and your overall success.
The right events will contain the target market youre looking to tap and can also help you see what your competition is up to, giving you a better idea how you can gain the upper ground on them.
Many regions will offer lists of the top upcoming trade shows, organized both by location as well as by industry. However, dont rule out the chance to exhibit locally and dont rule …
A new year full of new events and new opportunities to make a great impression is just around the corner. That means its time to start planning for the upcoming trade shows and events of 2016. Here are some ideas to make sure youre ready for a new show season:
Review your budgets and actual expenditures from 2015
As the year comes to an end you should be able to collect all of the financial records you need from this years actual expenditures for each event that you attended. Carefully go over these expenditures and compare them to the marketing budgets you …