You are here: Home | Blog | Blog | How often should you update a portable banner?

How often should you update a portable banner?

It doesn’t matter if you are just starting out in business, or, if you have been in business for decades, it is always important to keep your advertising fresh and new. While your message may still be the same, there will always come a time when you might need to re-think or reassess your advertising pull-up banners. Are they due for a change?

Banners will always wear or gradually fade over time. Of course, how long a banner lasts depends on where and how you use a pull-up banner. Are they exposed to the elements a lot? Are they being pulled up and down every day, do different staff members use them? If your banner is showing ANY signs of wear and tear, it is time for a replacement. After all, you want to promote your business and have your message stand out. You want it to stand out for all the right reasons, and not be a stand-out because your banner is tatty and faded.

If your message is changing, if you have a new logo, product, or service, it is time to change that banner! You want to stay looking young and fresh, so now is the time to keep your business or company looking good and to attract more customers. Look at your advertising, has it become old and dated? You want your advertising to reflect the times, is your banner advertising holding its own in today’s marketplace?

Also Read This: Some colours to consider for your Christmas event banners

We recommend that you take the time to look at all your banners used at previous tradeshows, conferences, events, and even in your store or shop and take a good look. Those banners that worked well for you last week or last month might not be working well today. If so, it’s time to consider having new pull-up banners designed, so you look new, fresh, vibrant, and most importantly are up to date.

Remember there is always going to be competition, depending on your business or industry you may find new competition regularly, is this new competition bringing a different vibe? A different sophistication to their marketing? Is your old competition looking new and fresh? If the answer is yes, then it is time you changed your banners. You need to look young, bright and vibrant too. Customers and clients want to see you keeping up with *the times*.

You need to update your slogans, products and branding regularly to not only look up to date with your current clients and customers but to appeal to a whole new audience as well. Consider looking at the wording of your banners, the colour palette you are using, and even the font styles. A new font, some new colours and your old message can look modern, up to date and new – in no time.

What Our Customers Say

  • Just a quick note to say again that Allison and I were genuinely blown away by the amazing level of care and service which you guys demonstrated last week - individually and as a team. It's all too rare these days and truly inspiring to see in action - let alone to benefit from. You rock!

    John Wells - Director Cofluence

  • Thank you so much for the very quick turnaround time. It's been "unwrapped" and assembled – no issues. The print quality is great... the whole process was so easy... really appreciate it.

    Philip Tutty - GuildLink

  • Your company has done it again! Great quality work and delivered on time. Thanks again for providing such a wonderful service, the prompt and speedy service you provided was amazing – very impressive and the finished product is fantastic. I will definitely be using your services again in the future. Thanks and regards.

    Connor Blackburn

  • Great service, fast turnaround and my client couldn't be happier with the finished result! I will definitely work with Display Systems Australia on future projects. Thanks!

    Karl Reimann - Deep Space

  • Committed to a high quality product and service, DSA will meet tight deadlines across Australia and do their best to help you out. Happy to recommend!

    Ben Winkler - Department of Defence

  • The fantastic team at Display Systems Australia were very responsive to my needs and always deliver before deadline. Excellent quality, great people and will continue to support DSA!

    Daniel Cvetkovski - Caesarstone Australia

  • Thanks SO much to Ashley who helped us get a super last minute job printed and delivered in time. You're an absolute legend. X

    Ash King - Sydney Pole

  • I was very happy with the fast turn around and with the extremely helpful staff.

    Sabina Evans-Zanardi - Health Share NSW

1300 DISPLAYS or come and see our show room in Banksmeadow, Sydney.

Stay Connected