It doesn’t matter if you are just starting out in business, or, if you have been in business for decades, it is always important to keep your advertising fresh and new. While your message may still be the same, there will always come a time when you might need to re-think or reassess your advertising pull-up banners. Are they due for a change?
Banners will always wear or gradually fade over time. Of course, how long a banner lasts depends on where and how you use a pull-up banner. Are they exposed to the elements a lot? Are they being pulled up and down every day, do different staff members use them? If your banner is showing ANY signs of wear and tear, it is time for a replacement. After all, you want to promote your business and have your message stand out. You want it to stand out for all the right reasons, and not be a stand-out because your banner is tatty and faded.
If your message is changing, if you have a new logo, product, or service, it is time to change that banner! You want to stay looking young and fresh, so now is the time to keep your business or company looking good and to attract more customers. Look at your advertising, has it become old and dated? You want your advertising to reflect the times, is your banner advertising holding its own in today’s marketplace?
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We recommend that you take the time to look at all your banners used at previous tradeshows, conferences, events, and even in your store or shop and take a good look. Those banners that worked well for you last week or last month might not be working well today. If so, it’s time to consider having new pull-up banners designed, so you look new, fresh, vibrant, and most importantly are up to date.
Remember there is always going to be competition, depending on your business or industry you may find new competition regularly, is this new competition bringing a different vibe? A different sophistication to their marketing? Is your old competition looking new and fresh? If the answer is yes, then it is time you changed your banners. You need to look young, bright and vibrant too. Customers and clients want to see you keeping up with *the times*.
You need to update your slogans, products and branding regularly to not only look up to date with your current clients and customers but to appeal to a whole new audience as well. Consider looking at the wording of your banners, the colour palette you are using, and even the font styles. A new font, some new colours and your old message can look modern, up to date and new – in no time.