We live in a rapidly changing world, and successful companies must maintain their edge to reach new customers and maintain current ones. However, even as the globe goes digital, and despite doomsday predictions, analogue advertising continues to remain relevant. Even with internet access spreading to remote regions, people are still buying newspapers and glossies, and staring at highway billboards and banners.
Still, to stand out from the ocean of mediocre print work, it’s crucial to continually come up with new technology and more effective ways of not just catching a customer’s eye but also converting them into a purchase, preferably a repeated one. Here at Display Systems, we believe in continuously discovering methods of attracting and retaining eyeballs. We’d like to share some of our driving forces towards innovation in banner displays.
It Saves Money
Portable banners rank high in cost-effective advertising because you can carry them from location to location, shuffling them between a wide array of applications, from decorating office lobbies to identifying trade show stands. However, all that transportation and repeated use take a toll, and the wear and tear is heightened. We deliberately come up with design styles, secure frames, and weatherproof printing options that are resistant to sunlight, rain, wind, and manual damage. This way, your banners last, and you can spend a long stretch before you make a fresh purchase.
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It Offers Adaptability
We recognise that while the basis of your product ethos may remain the same, tweaks are necessary to keep up with your customers’ needs and cater to their demands. That’s why all the graphic sheets on our retractable banners are interchangeable. You can take the same frame and nylon case that you’ve purchased from us and substitute a new fabric that has a different message or visual image, allowing you to repurpose your collateral in a new context. We can also resize certain kinds of banners to suit a variety of applications, and the resizing process is stress-free thanks to our easy-to-use artwork dimension templates.
It Promises Convenience
Our banner technology isn’t just focused on the vinyl, or on the words and pictures we print on them. We take a holistic approach to advertising, so we emphasise the banner cases which make your equipment safe from rain, water damage, manual scratches, accidental rips, dust, mould, or attacks by pests and rodents. They sometimes have wheels and zippers that make your banners easier to transport. Regarding mounting, we ensure that our banners can be set up and dismantled in minutes, and we build in multiple mounting options for different surfaces (flat concrete, wood, wall mounting, earthen ground, grass etc.) Other features include backlighting.
It Develops Rapport Through Context
Some of our favourite pieces are those that tell a story. Instead of a single, free-standing message, we recommend buntings strung together to share a tale, or exhibition booths that offer an immersive journey into your brand. Crosswire and Promodek can replicate your shop front or service lobby at any trade show you visit, while our pop-up systems can create an instant, effortless expo booth wherever you go.
For refreshingly innovative banners and displays, call Display Systems today on 1300 Displays.