There are lots of different corporate events. It could be a launch, a rebrand, a celebratory anniversary, or a sponsorship showcase. The ambience of the event will depend on the purpose of the function. It could be light and fun or serious and focused. Either way, your event is representative of your brand, so it needs to remain professional regardless.
Many of us interpret ‘professional’ as ‘conservative and formal’, but that’s not the only way to express it. After all, professional musicians, plumbers, or videogamers are far from ‘proper’. Professionalism is more about doing things the right way, meeting expectations, and …

Organising a conference from scratch is no small feat and typically takes large amounts of time, effort, planning, and funding. It can be tough to get a conference just right, as it’s often tempting to become too involved in every small detail which can cause you to lose sight of the bigger picture. You want the conference to be well-organised, informative, and memorable for those attending, and there are a number of ways that you can ensure that these aspirations are met. Here we’ll share our top three tips for pulling off a fantastic conference.
1. Have a Vision for the …

If you have an upcoming corporate event this winter, and you would like to set the ball rolling in terms of planning the most successful ones possible, then we have just what you need to sell your brand visually. At Display Systems, we have a variety of products in our repertoire all revolving around giving your organisation a befitting image and desirable outcome at whatever events you may have slated for your calendar this season.

We are seasoned specialists in all things concerning display banners, having tried and tested our products for a successful period spanning nearly three decades. Therefore, we …

Exhibition booths are a good way to market your brand. It goes beyond enticing customers. Instead, you go into their space and reach them where they are, engaging them with interactive experiences and demonstrations. However, the point of these exhibitions and trade shows is to bring together multiple brands into one space.
This means that as good as your products or services may be, you’ll be surrounded by lots of other brands. Some of them have the same offerings that you do, but even if they’re not in direct competition with your sector, their bright colours and dazzling displays could …

We live in a rapidly changing world, and successful companies must maintain their edge to reach new customers and maintain current ones. However, even as the globe goes digital, and despite doomsday predictions, analogue advertising continues to remain relevant. Even with internet access spreading to remote regions, people are still buying newspapers and glossies, and staring at highway billboards and banners.

Still, to stand out from the ocean of mediocre print work, it’s crucial to continually come up with new technology and more effective ways of not just catching a customer’s eye but also converting them into a purchase, preferably a …

Your promotional display requirements will depend on the brand imaging, location, and visual language you wish to display to attract and hold potential customers at your promotional booth. Promotional banners have many different uses and come in a range of shapes and sizes that will help present your product at the forefront and stand out from the crowd.
When pre-planning and designing your POS display or exhibition display, always keep in mind the overall aesthetic and message, and how you and your brand would like to perceived by the general public. A great display needs to be informative, eye-catching, …

Setting up an exhibition that incorporates the image and message of your brand is crucial as in that instant, a potential customer can make a decision based on the aesthetic appeal of your promotional booth. This is why careful consideration must be taken when choosing the right aesthetic for your brand.
There is a myriad of promotional banners and media walls available, and they vary in shapes, sizes, and styles. The task of choosing the right one for your brand can be tricky. Flag or banner stands? Banner stands or flags? When choosing between these two options, some considerations must …

Networking is one of the best ways to get eyeballs on your business. You can engage with prospective customers or mingle with other business people, making important contacts. Easter is a good time to do this, because there are all sorts of events and galas, offering you thousands of potential leads. There are several ways to get involved in Easter events.
You could host an event of your own, though this can be quite costly. Plus, with Easter only a few weeks away, it’s a little late to set something up. The smarter option is to piggy-back on an event that’s …

Outdoor events such as sporting events, fairs, and fundraisers can be a great way to showcase your business if they are done right. Before you dive in head first, there are some planning basics that you need to sort out beforehand. Read up to make sure you’re on top of things early.
Pick your events wiselyLet’s face it: you’re not going to be able to attend absolutely all the events that you have an interest in. That’s why you have to pick the events that you attend wisely. Think carefully about who your target audience is and how many of them …

Nobody likes a stale loaf of bread. And nobody likes a stale set up! If you aren’t keeping up with trends or remaining utterly classic, then you’re going to fall by the wayside.
Consider this: a website made just ten years ago, as opposed to one made now. They vary pretty wildly, don’t they? And which one are you going to trust more? The website that looks like it’s stuck in the past, or the website that keeps up with the latest standards in website style and design?
The same goes for your display systems. If you have display systems that …