Your business is your livelihood, and a lot of people depend on it. It doesn’t just feed your family and pay your bills, it also takes care of your employees and meets their needs. By extension, your business is responsible for other entities that are dependent on your model. Suppliers, customers, advertisers, manufacturers, they are all tied to you in some way or other.
And the thing that drives your business most is your reputation. Your products and services matter, as do your service principles and the quality of your staff. But more than anything else, your survival is based on how the public views you. The opinion and trust of customers and business prospects can make or break you. That’s why it’s so important to cultivate a good public persona and to do all you can to preserve it.
Most businesses are not mobile. Yes, you might have a network of branches and a distribution system. You might have depots and delivery services that take your products and services to the masses. But for the most part, your business resides in a single location.
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The only time your brand presence moves is when you put up portable banners or attend exhibition events and trade shows. At such times, your display is a remote representative of your business. Anyone who walks into your business stand or stops to look at a retractable banner is interacting with your business. And if it happens that they don’t like what they see, you’re not there to correct their negative perception.
There’s an adage about human behaviour. It says when you do something right, people tell you, but when you do something wrong, they tell other people. If customers and business prospects see some bad advertising, it’s unlikely that they will call your head office to discuss it. It’s far more likely they will share it with a friend. Worse, they might snap a picture with their phones and spread it on social media, which spells disaster!
As carefully as you guard your brand reputation, there are certain aspects you can’t control. In those cases, you will just have to resolve the crisis as best you can. However, the issue of the corporate display is definitely within your scope. You can take it upon yourself to personally review all forms of outdoor advertising before it rolls out.
If you can’t do it yourself, deploy a thorough team to look into it. They must maintain the integrity of the brand, ensuring that the colours are right and the logo is accurate. They also need to check seemingly minute details like spelling and grammar. This should preferably be done before you incur the cost of printing huge numbers of large format typos.
Another thing you can do to ensure quality is to hire the right branding team. Display Systems Australia has three decades of experience in all sorts of corporate displays, and you can trust us to take care of your brand name. Call us today on 1300 Displays and let’s protect your brand name together.