With the popularity of online shopping and technology, in-person shopping volumes have fallen steadily the last several years. For both brick and mortar businesses and businesses that promote themselves at trade expos, presenting one’s products and services in an attractive, straight-forward and engaging fashion is key.
For retail businesses, your display system is an integral component of creating an inviting space for your customers. But more importantly, your display system shepherds customers through your space in order to maximise in-shop sales. The display system that you go with depends on factors such as your target demographic, the amount of traffic your shop gets on a typical day and the amount of times you tend to change your in-store design. For example, if you change your design frequently, then a modular display system allows you to shift your display easily throughout your space, with minimal cost and effort. By the same token, if you sell clothing and need to restock items frequently, a modular system makes restocking simple with hang rails.
Display stands help you advertise deals and specials strategically within your space. Properly placed stands draw attention from passerby and bring them into your shop. Once inside, these potential customers will look for the display stand marked with the noted deal or special. Display stands, like other elements of your display system, can be moved around to take advantage of areas that get the most traffic. The classic example are displays set up by checkouts or exits.
At the end of the day, your display system should make your shop inviting for the type of customer you would like to attract. The same rule applies to attracting traffic to your display stand at trade expos.
Your exposition display is perhaps the most important factor in getting people interested in visiting your booth and learning about your business’s product and service offerings. Make yours interesting and informative and you’ll do well at the given event. Otherwise, expect to spend much of the expo standing alone at your booth. To put it differently, if you show up without a exposition display that communicates your brand and generates quality sales leads, you’re doing yourself a disservice.
The formula is simple: exposition displays should tell potential clients your company name, your products and services and the ways that your products and services add value for clients. That way, when participants stop by and you have an opportunity to engage them in conversation, you can introduce how your business can serve their needs and leave the potential client with a positive impression of you and your company.
While your company’s website and social media accounts are critical components to advertising your business and serving potential customers digitally, displays systems similarly advertise and shape your potential customers’ in-person experience. They remain a vital method of gaining new clients and ensuring repeat business; savvy business owners continue to use display systems to introduce both their brand and how their business uniquely meets the customer’s needs.
Call Display Systems today on:1300 DISPLAYS to get you started.