It seems like there is another exhibition on every week! Each year, we see more and more exhibitions coming on the scene from all industries. And they are both great fun to attend, and brilliant networking and lead generation activities if done correctly. So, with a sea of exhibitions to attend and represent your business at, just how do you pick which ones that you are going to have a stand at?
Here’s our guide to picking which exhibitions to attend.
Cutting edge of the industry
Is the exhibition that you’re looking at on the bleeding edge of the industry? Or is it an old boys club, made up of the same attendees and stalls, year after year? While it might be great to catch up with folks that you see year after year at the latter one, you’re not really driving business if you’re not meeting anyone new. Pick the fresh, exciting exhibition, even if it seems like a bunch of nobodies.
Last year’s attendees
A great way to get a feel for an exhibition that you haven’t attended before is to check out the list of attendees from previous years. If you spy people or companies that you would like to do business with, then this exhibition should be on your list.
Are there international attendees, speakers, stands, at this particular exhibition, or have there been in previous years? Usually, if there is international representation present at an exhibition this will mean that it is a more prestigious event. If people or companies are willing to travel all the way to Australia from other countries to attend an exhibition, that means that it is worth their while – and sure to be worth your time too.
Size of the exhibition
A bigger exhibition attracts more attendees. This means more people to network and talk business with. You might like to mix it up with one big exhibition with a few smaller boutique ones to get more of a spread.
Cost of stall
Depending on what your business is, you might like to think about the cost of the stall. Some exhibitions attract big fees just to have a stall, with huge amounts required for prime position or bigger spaces. If you are on a bit of a budget, you might like to run a stand at boutique exhibitions where it is cheaper, and just go to the bigger exhibitions as a regular attendee to network.
Display Systems Australia can help with all your exhibition banners for your stand, including exhibit flooring and portable banners. Make sure to have a flick through all our promotional material to see what would work for your exhibition stand at all the events next year.