Getting the best from your trade show or exhibition

You are all signed up to attend your trade show or exhibition, make sure you read the agreement with the organisers so you understand what is included in your package. There will be a lot to organise now – both before and during the event, and after it is all over.

BEFORE THE SHOW
Promote and market the trade show or exhibition you are attending, you can do this through your website, social media marketing accounts and newsletters. If you have an e-mail database be sure to send out invitational style emails about the event.

If you want to sell some of your products at the trade show make sure you have enough stock put away, have carry bags available and EFTPOS or other ways to ensure people can make purchases that are hassle free.

Ensure that all your marketing materials, flyers, exhibition stands, pull up banners etc. are up to date, contain all the information potential clients and customers need and any banners or display stands are in good working order. If you don’t have pull up banners Display Systems Australia can help.

If you are selling products, consider free samples or giveaways to attract customers to your stand.

Also Read This: What Our Pop Up Systems Consist Of

Brief staff – make sure they have good customer service skills and that they are familiar with your products or services.

Stick to your budget!
Consider ways to receive feedback – prizes for completing surveys, feedback forms etc. This will help you work out what you need to change for next time

Getting The Best From Your Trade Show or Exhibition

DURING THE SHOW
Use visual displays like media walls from Display Systems Australia to promote your product or service
Engage with visitors, smile and make eye contact
Ask for feedback from those who visit your stall
Make sure your staff aren’t too pushy or overbearing with visitors, be careful of driving customers away through aggressive selling, visitors are curious and they want to know about your product or service

AFTER THE SHOW
Have a debrief style meeting with your staff, look at the feedback you have received from visitors, check your post-show sales and renew your customer database with new names and e-mail addresses. Now is the time to self-evaluate the trade show, it will help you decide if you plan to attend another trade show or what you can, or need to change next time.

It’s good to mix it up, every trade show you attend there is the potential to see the same visitors, you need to make every trade show new and exciting.

Depending on the outcome, if you have had a chance to see what others are doing you may need to consider a new or different social media campaign. Perhaps your competition was using marketing materials you don’t have, now is the time to upgrade or try something new.