We’re approaching the end of the year, and it’s a good time to advertise your business. The average consumer spends more over Christmas than they do at any other time of year. Position yourself within their eye line, and some of that expenditure may well come your way.
The advantage of the retractable banners available at Display Systems is that the artwork is easy to change. If you already have the hardware, just design a Christmas banner and thread it into your banner frame. But what exactly makes a banner ‘Christmassy’?
Well, your marketing team could come up with Christmas offers. You might give customers and end-year discount, offer them prizes with their purchases or run an end-year raffle with prizes like Christmas concerts or Christmas dinners.
Your outdoor displays should make use of your company colours and stay within your brand guidelines. However, there’s an allowance during national holidays and seasonal scenarios. You can now safely use all the shades of December in your visuals.
All over the world, the traditional colours of Christmas are red and green, to reflect evergreen Christmas trees, mistletoe, and holly berries. In many parts of the world, white is commonly used, since it represents snow. We don’t get much snow in Australia, so white can only be used symbolically, or as a background for the red and green. Gold is popular as well.
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Sparkly shades are common over Christmas too, since they symbolise gift packaging. Metallic shades of your trademark brand colours can be used to good effect here. There are lots of clever little ways to add some Yuletide flair to your pull-up banners. You might use a visual of a package branded with your name and logo.
The package can be placed under a Christmas tree, or gift wrapped with a bow that reads ‘Early Christmas Presents.’ You might also have a Santa, elf, or reindeer with a prominent display of your products. If your company culture allows it, dress your CEO or key staff members as a Christmas crew, complete with red, green, and gold.
Of course, your Christmas banners don’t have to be quite so direct. Subliminal messaging can be just as effective. Have a model drinking hot chocolate out of a mug with a snowman on it. Or have the model wear a scarf embroidered with holly branches or candy canes.
Play around with the wardrobe of your banner models. They could wear red and green earrings, a gold tie, an angel pendant, striped socks, or sequined shoes that all hint at Christmas. If you have an exhibition or a trade stand, serve Christmassy treats like cookies and eggnog, and issue branded merchandise in Christmas colours.
As you apply these hues to your banners, be sure to put them in context. Don’t just use a Christmas message for its own sake. Link it to your product or service in a tangible way that will make a real and lasting connection with your customers.
For full-colour banners in multiple shapes and sizes, call Display System today toll-free on 1300 Displays.
