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Use your display system to get the edge over your competition

In an ideal world, the superior brand would always win. Unfortunately, the market is saturated, and there’ll always be someone claiming to do what you can – but cheaper. The challenge is to get customers to notice you and give you a few moments of their time. Then, once you have their attention, you can demonstrate why your product or service is better than the rest. At public events (or even exclusive invite-only scenarios), portable banners are your first port of call – with social media close behind. Let’s explore some ways you can catch your prospects’ …

How many different sized banners will you need for an indoor expo?

There’s only so much you can do with indoor expos. You have limited room, and you don’t want your stand to be too cluttered. The expo hall will be full of people, and between the noise, crowds, and bustling activity, your customers may feel hemmed in and need to step out frequently. You want your stand to be light, airy, and soothing, so they’ll spend more time in it. This could mean using fewer banners and leaving more open space.
Depending on the set-up you select, you could use three to four banner types. You want a media …

Get New Customers with These Display Banners

Getting new customers is no simple feat. Attending an expo or conference is a great way to gain exposure and meet potential new customers, but only if they see what you’re offering and are enticed—that’s the tough bit!
There is so much competition in the setting of an expo, so it’s really important to make your setup stand out. Display banners are one fantastic way to grab people’s attention make your interaction with them memorable. Banners can also help you to communicate to people what you are offering and what differentiates you from the competition. An added bonus is that they …

How banners can make your corporate event more professional

There are lots of different corporate events. It could be a launch, a rebrand, a celebratory anniversary, or a sponsorship showcase. The ambience of the event will depend on the purpose of the function. It could be light and fun or serious and focused. Either way, your event is representative of your brand, so it needs to remain professional regardless.
Many of us interpret ‘professional’ as ‘conservative and formal’, but that’s not the only way to express it. After all, professional musicians, plumbers, or videogamers are far from ‘proper’. Professionalism is more about doing things the right way, meeting expectations, and …

Tips for a Fantastic Conference

Organising a conference from scratch is no small feat and typically takes large amounts of time, effort, planning, and funding. It can be tough to get a conference just right, as it’s often tempting to become too involved in every small detail which can cause you to lose sight of the bigger picture. You want the conference to be well-organised, informative, and memorable for those attending, and there are a number of ways that you can ensure that these aspirations are met. Here we’ll share our top three tips for pulling off a fantastic conference.
1. Have a Vision for the …

Are you ready for your winter corporate events?

If you have an upcoming corporate event this winter, and you would like to set the ball rolling in terms of planning the most successful ones possible, then we have just what you need to sell your brand visually. At Display Systems, we have a variety of products in our repertoire all revolving around giving your organisation a befitting image and desirable outcome at whatever events you may have slated for your calendar this season.

We are seasoned specialists in all things concerning display banners, having tried and tested our products for a successful period spanning nearly three decades. Therefore, we …

The Webloc Edge Pop-Up in focus

Exhibition booths are a good way to market your brand. It goes beyond enticing customers. Instead, you go into their space and reach them where they are, engaging them with interactive experiences and demonstrations. However, the point of these exhibitions and trade shows is to bring together multiple brands into one space.
This means that as good as your products or services may be, you’ll be surrounded by lots of other brands. Some of them have the same offerings that you do, but even if they’re not in direct competition with your sector, their bright colours and dazzling displays could …

Why we are constantly innovating

We live in a rapidly changing world, and successful companies must maintain their edge to reach new customers and maintain current ones. However, even as the globe goes digital, and despite doomsday predictions, analogue advertising continues to remain relevant. Even with internet access spreading to remote regions, people are still buying newspapers and glossies, and staring at highway billboards and banners.

Still, to stand out from the ocean of mediocre print work, it’s crucial to continually come up with new technology and more effective ways of not just catching a customer’s eye but also converting them into a purchase, preferably a …

How Many Banners Will You Need?

Your promotional display requirements will depend on the brand imaging, location, and visual language you wish to display to attract and hold potential customers at your promotional booth. Promotional banners have many different uses and come in a range of shapes and sizes that will help present your product at the forefront and stand out from the crowd.
When pre-planning and designing your POS display or exhibition display, always keep in mind the overall aesthetic and message, and how you and your brand would like to perceived by the general public. A great display needs to be informative, eye-catching, …

Flags Vs Banner Stands which ones are for you?

Setting up an exhibition that incorporates the image and message of your brand is crucial as in that instant, a potential customer can make a decision based on the aesthetic appeal of your promotional booth. This is why careful consideration must be taken when choosing the right aesthetic for your brand.
There is a myriad of promotional banners and media walls available, and they vary in shapes, sizes, and styles. The task of choosing the right one for your brand can be tricky. Flag or banner stands? Banner stands or flags? When choosing between these two options, some considerations must …

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