Choosing to hold exhibits at the right events or tradeshows which will obtain most benefits for your business will be a major contributor to your return on investment and your overall success.

The right events will contain the target market youre looking to tap and can also help you see what your competition is up to, giving you a better idea how you can gain the upper ground on them.

Many regions will offer lists of the top upcoming trade shows, organized both by location as well as by industry. However, dont rule out the chance to exhibit locally and dont rule …